SHAPING THE FUTURE
Developing Vision and Strategy
A future-oriented vision answers the question concerning the direction in which an organization wants to develop in the years to come. While the vision acts a guide for employees to complete their day-to-day work and provides them with direction, the strategy describes the way to achieve the goal. Employees are mobilized by a common perspective and taking pride in past and current accomplishments. Management is provided with tools to lead and communicate in an inspirational manner.